Summary: SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a tool or technique that can be used in business, design or personal settings to evaluate a project or company and to create constructive goals and strategies. Originators: George Albert Smith Jr., Kenneth Andrews, Albert S. Humphrey (1927-2005) […]
Social Proof
Summary: Social proof describes a psychological phenomenon in which people mirror the actions and opinions of others. In other words, people’s decisions are often impacted by the preferences and modeling of individuals or groups around them. Keywords: informational social influence, marketing, group norms, standards of behavior, testimonials, crowds, social modeling, sales, business, conformity, group conformity, […]
Network Effects
Summary: Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service. Originators: Theodore Vail (1845-1920), Robert Metcalfe (1946-Present) Keywords: network externality, demand-side economies of scale, marketing, customer base, value, monopoly, social media, congestion, good, service Certain products only have value if […]