Psychological Behaviorism (Staats)

Summary: Psychological behaviorism (PB) holds that a person’s psychology can be explained through observable behavior. Originators and Key Contributors: Watson first developed behaviorism, the umbrella theory that includes psychological behaviorism, in 1912. Skinner further extended the theory with his formulation of radical behaviorism. Staats has argued recently for a psychological behaviorism that emphasizes a person’s […]

Game Reward Systems

Summary: The phrase game reward systems describes the structure of rewards and incentives in a game that inspire intrinsic motivation in the player while also offering extrinsic rewards. Game reward systems can be modeled in non-game environments, including personal and business environments, to provide positive motivation for individuals to change their behavior. Originators and Key […]

Classical and Operant Conditioning (Skinner)

A behaviorist theory based on the fundamental idea that behaviors that are reinforced will tend to continue, while behaviors that are punished will eventually end[1]. Contents Contributors Key Concepts Resources and References Contributors Burrhus Frederic (B.F.) Skinner (1904 – 1990) Ivan Pavlov (1849 – 1936) Key Concepts What is the difference between operant conditioning and […]

GOMS Model (Card, Moran, and Newell)

Summary: The GOMS Model is a human information processing model that predicts what skilled users will do in seemingly unpredictable situations. Originators and proponents: Card, Moran and Newell in 1983[1]; Bonnie E. John and David E. Kieras in 1996[2]. Keywords: Goals, operators, methods, selection rules GOMS Model (Card, Moran, and Newell) This model is the general […]


Behaviorism is a worldview that operates on a principle of “stimulus-response.” All behavior caused by external stimuli (operant conditioning). All behavior can be explained without the need to consider internal mental states or consciousness[1]. Contents Contributors Key Concepts Resources and References Contributors John B. Watson Ivan Pavlov B.F. Skinner E. L. Thorndike Albert Bandura Key […]