Summary: Stereotype threat is a phenomenon that occurs when people are at risk for living up to a negative stereotype about their group. For example, a woman may fail to reach her career goal of being a scientist because of how she changes her behavior in response to perceptions about her own gender. Originators: Claude […]
SWOT Analysis Tool
Summary: SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a tool or technique that can be used in business, design or personal settings to evaluate a project or company and to create constructive goals and strategies. Originators: George Albert Smith Jr., Kenneth Andrews, Albert S. Humphrey (1927-2005) […]