Tag: performance

  • Stereotype Threat (Steele, Aronson)

    Summary: Stereotype threat is a phenomenon that occurs when people are at risk for living up to a negative stereotype about their group. For example, a woman may fail to reach her career goal of being a scientist because of how she changes her behavior in response to perceptions about her own gender.

    Originators: Claude Steele and Joshua Aronson

    Keywords: stereotypes, vulnerability, self-defeating behavior, performance, gender, race, intelligence

    Stereotype threat is a term that was created by social scientists Claude Steele and Joshua Aronson. They completed an important early study in 1995 which defined stereotype threat as “being at risk of confirming, as self-characteristic, a negative stereotype about one’s group.”[i]

    In this study, Steele and Aronson observed the performance of Black and White students on academic tests. Steele and Aronson created the study in response to a negative stereotype about Black students which pervades culture – Black students are portrayed as less intelligent and less competent than White students. Because of this stereotype, Steele and Aronson wondered if Black students would “protectively dis-identify with achievement in school and related intellectual domains.” This desire to disengage from intellectual pursuits could possible lead Black students to live up to their negative stereotype.

    The results of the study confirmed the researcher’s suspicion. When test instructors emphasized the role of race before the test, researchers found that Black students performed worse than White students. When instructors did not emphasize race, Black and White students performed equally well.

    In essence, stereotype threat occurs when people fear that they will live up to a negative stereotype about their group. In response to their fear, they participate in disengaging and self-defeating behaviors that ironically cause them to live up to the feared stereotype.

    Stereotype Threat Impacts Peoples’ Behavior

    Stereotype threat has been shown to impact peoples’ behavior in the following ways.[ii]

    • Reduced effort – People who fear they might live up to a stereotype sometimes reduce their effort so they can have an excuse if they fall into that stereotype. For example, people may not prepare for a test so they have an excuse when they do poorly.
    • Disengaging – People who are stereotypically not good at something (such as woman in mathematics) will often disengage from that field or area.
    • Changing aspirations and career goals – Some people go as far as to change their life aspirations and career goals in response to stereotype threat.


    How to Reduce Stereotype Threat

    Stereotype threat has been studied extensively, with a heavy emphasis on how to reduce this phenomenon in various populations. Research shows that the following strategies can be effective. Many of these are practical strategies that can be carried out in classrooms and other settings.

    • Providing role models. People who observe role models from their group engaging in certain fields and activities are more likely to think they can do the same thing. One study showed that woman who read about other woman who had succeeded in fields of architecture, law, medicine, and intervention performed better on a mathematics test than those who didn’t.[iii]
    • Encouraging self-affirmation – One study showed that having African students engage in a self-affirming journal exercise before the start of a semester closed the racial achievement gap by 40%.[iv]
    • Emphasizing motivation and effort – African American students who were taught that intelligence is “a malleable rather than fixed capacity” that can be increased through motivation and effort received better grades than those who were not taught this.[v]

    Although stereotype threat is a significant concern for many vulnerable groups of people, research consistently shows that the effects of stereotype threat can be reduced through following strategies such as these.[v]

    Over three hundred studies have investigated stereotype threat in a wide variety of areas.[vi]

    References

    [i] Steele, C. M., & Aronson, J. (1995). Stereotype threat and intellectual test performance of African Americans. Journal of Personality and Social Psychology, 69(5), 797-811.

    [ii] Stroessner, S. & Good, C. (n.d.) Stereotype threat: An overview. Retrieved from http://diversity.arizona.edu/sites/diversity/files/stereotype_threat_overview.pdf

    [iii] McIntyre, R. B., Paulson, R., & Lord, C. (2003). Alleviating women’s mathematics stereotype threat through salience of group achievements. Journal of Experimental Social Psychology, 39, 83-90.

    [iv] Cohen, G. L., Garcia, J., Apfel, N. & Master, A. (2006). Reducing the racial achievement gap: A social-psychological intervention. Science, 313, 1307-1310.

    [v] Aronson, J., Fried, C. B., & Good, C. (2002). Reducing the Effects of Stereotype Threat on African American College Students by Shaping Theories of Intelligence. Journal of Experimental Social Psychology, 38, 113-125.

    [vi] Stroessner, Steve; Good, Catherine. “Stereotype Threat: An Overview”. diversity.arizona.edu. Reducing Stereotype Threat.org. Retrieved 6 March 2011.

  • SWOT Analysis Tool

    Summary: SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a tool or technique that can be used in business, design or personal settings to evaluate a project or company and to create constructive goals and strategies.

    Originators: George Albert Smith Jr., Kenneth Andrews, Albert S. Humphrey (1927-2005)

    Keywords: decision making, goals, strengths, weaknesses, opportunities, threats, strategy tool, management, business, external issues, internal issues, growth, performance

    Overview

    The exact origin of SWOT Analysis has been debated.[i] Some people believe that it originated in the 1950s at Harvard Business School and was the work of professors George Albert Smith Jr and Kenneth Andrews. Others believe it was created by Albert S. Humphrey in the 1960s during his time at the Stanford Research Institute. Regardless of its origins, SWOT analysis has become quite popular, and may be one of the most widely used management decision-making tools among business managers.

    SWOT Analysis gathers data about internal issues within a company or project  – strengths and weakness – and external issues outside of the company or project – opportunities and threats. It then analyzes this data to inform future goals, decisions, and strategies. The ultimate goal of SWOT analysis is to achieve a more successful outcome; for a company, the goal may be to improve performance and enhance growth.

    Application of SWOT Analysis

    One of the most appealing feature of SWOT analysis is its universal applicability. SWOT analysis can hypothetically be used by any type of organization as a decision-making tool. It can also be used by individuals for similar purposes. Consider the following examples.

    EdTech designers – As a project is created, SWOT analysis can identify factors that lead to the eventual success of the project, while also considering risks and areas that need improvement.

    Small and medium companies – SWOT analysis of small and medium companies can consist of formulating, implementing, and evaluating strategies that lead to improvements in productivity, performance, and successful operation of the company.[ii]

    Farming and agricultural development – Researchers have shown the use of SWOT Analysis in the context of farming and agricultural development in Iran.[iii]

    Private schools – SWOT analysis was used in an attempt to improve two different private schools. The researchers stated that the analysis benefited one of the schools by allowing it to “advance in the face of growing challenges thereby leading to its stability and increased productivity.”[iv]

    Nursing policy – Researchers have used SWOT analysis to consider the nursing policies of multiple European countries. Their analysis allowed them to identify factors that prevented collaboration between countries.[v]

    You can download a printable SWOT Analysis Template below (in Word and PDF formats).

    References

    [i] Madsen, D. O. (n.d.). SWOT analysis: A management fashion perspective. Retrieved from https://www.researchgate.net/profile/Dag_Madsen/publication/299278178_SWOT_Analysis_A_Management_Fashion_Perspective/links/56f05fee08ae70bdd6c94a74/SWOT-Analysis-A-Management-Fashion-Perspective.pdf

    [ii] Houben, G., Lenie, K., & Vanhoof, K. (1999). A knowledge-based SWOT –analysis system as an instrument for strategic planning in small and medium sized enterprises. Decision Support Systems, 26, 125-135.

    [iii] Ommani, A. R. (2011). Strengths, weaknesses, opportunities and threats (SWOT) anlysis for farming businesses management: Case of wheat farmers of Shadervan District, Shoushtar Township, Iran. African Journal of Business Management, 5(22), 9448-9454.

    [iv]Ifediora, C. O., Idoko, O. R., & Nzekwe, J. (2014). Organizations stability and productivity: The role of SWOT anlysis an acronym for strength, weakness, opportunities and threat. Internatinal Journal of Innovative and Applied Research, 2(9), 23-32.

    [v] Uhrenfeldt, L., Lakanmaa, R., & Basto, M. L. (2014). Collaboration: A SWOT anlysis of the process of conducting a review of nursing workforce plilicies in five European countries. Journal of Nursing Management, 22(4), 485-498.